In 2025, the Brand Marketing team at Dandy kicked off a teaser campaign for their posterior crown product line. This was a first for the brand, and there was a generous amount of thought that was put towards how to make dental feel “cool,” and secretive.

There would be a landing page that would be live prior to the full product drop as a way to tease audiences. The graphics I produced were meant to evoke the “after hours” environment in a clinic and drive curiosity to the mysterious campaign.