The main inspiration came from the original photos taken of the new products, there were subtle colorful lens flares. Seeing the photos, and thinking of the product name, we new that shading and color spectrum needed to be at the center of it all. We avoided using rainbow colors, or colors that were unnatural to dentistry. Our blue color was not used that often and it was a great candidate to base the campaign identity on.
Role
Designer, Manager
Team
Cristen Post
Lead Designer
The gradients used in backgrounds were mostly incredibly zoomed in areas of the original photography. It brought a real connection between content and canvas. Using big, dramatic text that sat next to the product was an opportunity to cut down on copy. Keep the message simple and straight forward.
