Dandy Vision Scanner
Meet Vision - the world’s smartest intraoral scanner. Trained on over 10 million scans, it combines incredible speed with AI-powered precision to redefine digital dentistry.
Premium. High-tech. Fast.
The Vision needed to be sleeker, darker, and more exclusive than the core branding. The goal was to highlight it’s premium quality by introducing it’s own word mark and system without distancing itself from the main brand.
Role
Designer, Manager
Team
Cristen Post
Lead Designer
Lauren King Thompson
Brand Marketing Senior Manager
Renee Haufmann
Copywriter
Shannon Greenbaum
Project Manager
Justin Gabbert
VP of Growth Marketing
How we achieved it
We turned down the lights.
We darkened our core teal into something that would maximize contrast between the white body of the scanner. The darker shade brought out an edge our brand had not quite leaned into in the past, but felt critical to support such high-tech. It signaled maturity and cutting-edge contrast.
We introduced mystery.
Bringing in misty halos, blurred silhouettes and gradients brought an element of intrigue without feeling disruptive. They were able to fill the atmosphere that the scanner lived in without taking over. It originally came from a group of concentric circles from the first round, eluding “scanning,” and later down developed into something more ownable.
We let the scanner do the talking.
Show, don’t tell. The Vision was the main actor, and the branding was simply the stage. We constantly asked ourself, do we really need to add graphic elements when the scanner is so sleek and well-designed?
Packaging
by Prime Studio
Company apparel
